AIG on how to create a 'Unique Customer Experience'

In an Accenture survey published last year, over 90% of insurers said then that they believed that future growth in their business depends  on providing a special customer experience. But delivering differentiated products and customized services is easier said than done.

Enter big data, mobile technology and business process excellence.

In this Process Perspectives podcast, Art Drake, Vice President - Transformation Management Office at AIG Benefit Solutions, discusses what’s driving the increasing focus on creating a unique customer experience in insurance and describes how process excellence and big data analytics can help.

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