Knowing your Customer
Have your strategies progressed in the last couple of years?
Download Now - A presentation by Craig Parfitt, Head of Analytics and Management Information, ACE European Group Ltd
- Understanding the customer, treating them fairly, and applying knowledge to offer them your most appropriate products.
- Building a view of the customer in a production environment that is operationally focused can be trying at best.
- Behind all of this work remains the actual driver – the customer; are we dealing with our customers fairly, are we offering them the right products, are there other products that may be of interest?
Please note: That all fields marked with an asterisk (*) are required.