Knowing your Customer

Have your strategies progressed in the last couple of years?

Download Now - A presentation by Craig Parfitt, Head of Analytics and Management Information, ACE European Group Ltd

  • Understanding the customer, treating them fairly, and applying knowledge to offer them your most appropriate products.
  • Building a view of the customer in a production environment that is operationally focused can be trying at best.
  • Behind all of this work remains the actual driver – the customer; are we dealing with our customers fairly, are we offering them the right products, are there other products that may be of interest?

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