Behavioral Economics Global Leader
11:00 AM IDG I: Helping consumers make better decisions: Behavioral Economics and Customer Experience
Behavioral Economics has arrived in the corporate world and it’s forcing us to rethink how we satisfy customer needs and expectations. This new way of thinking about how people make decisions challenges our current understanding of customer experience.
- Discover how customers make sense of the products we sell
- Explore the power of context and it shaping decisions
- Understand how marketing efforts frames in different way customer decisions.