Improving the customer experience in the digital age: Interview with Ian Worley, Morgan Stanley

The ways in which customer interact with companies has moved on significantly in the last ten years. Little more than a decade ago, an organization was on the cutting edge if it had a website through which it sold a few products. Fast forward a few years and now an organization would be seen as technologically backward if it didn’t have some form of web presence and eCommerce facility. And now,....

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